
Six Sales Challenges Faced by B2B & B2C Startups
Startups who sell to enterprises or individuals often find selling a challenge. A Startup can go from initial success to failure or from near disaster to solid turnaround in less than six months due to its sales approach. I have come across many Startup founders from both scenarios. One of the key differentiators is the Sales Strategy. Almost all these products had the capability of disrupting the industries. And yet, despite the compelling product and initial success, they w