The AAARRR funnel is a structure that was first proposed in 1992. This funnel is frequently referred to as "pirate metrics." Of course, this is all in good fun. AAARRR has helped tons of large enterprises grow and remain successful over the course of time. The framework is regarded as one of the best business tools available and is a fantastic place to begin when developing your own company's growth strategy.
The acronym AAARRR stands for Awareness, Acquisition, Activation, Revenue, Retention, and Referral. Earlier versions of this formula did not contain Awareness (and were referred to as AARRR), but it is now regarded as an essential component of all AAARRR applications. These six stages of the funnel may be reviewed individually to see how well a firm is performing and how steady its development remains over time.
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DISCLAIMER: Results may vary based on implementation and market conditions. This video contains general business advice. Consult with appropriate professionals for advice specific to your situation.
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