Revenue is inconsistent not because the market isn’t there — but because there’s no repeatable process for finding it, qualifying it, and closing it without the founder in every conversation.
You built the company. Now you’re the only one who can close. Every hour in a sales conversation is an hour you can’t spend on strategy, team, or product. And it doesn’t scale.
Deals sit at “In Discussion” for weeks with no next step. Win rates are a mystery. You can’t forecast next quarter’s revenue with any confidence.
You have a team but no system. They work hard — but without a structured process, results depend on the individual, not the machine.
No defined Ideal Customer Profile means equal energy for unequal opportunities. The right buyers don’t get enough attention. Time disappears into the wrong rooms.
Every great hire needs a playbook. Without one, you’ll lose 6–9 months before deciding it didn’t work — and start again from scratch.
Generic content, fictional role-plays, no follow-through. The team is energised for a week. Back to old habits by month two. Nothing in the revenue numbers.
A consultant diagnoses and delivers a report. A training vendor runs a workshop and leaves. Sales Fundas does neither. We embed into your business, build the system, train your team on real deals, and stay until the numbers move.
The person you brief is the person who does the work. No project managers. No junior associates. No handover to someone you haven’t met.
An embedded sales leader who owns your revenue targets, transforms team performance, and builds the pipeline system that runs without you — at a fraction of a full-time CSO hire.
We build your entire B2B sales operation from scratch — ICP, pipeline, outreach, playbook, and first hire brief — in 90 days. Sprint entry point available.
Custom B2B sales workshops built from your team’s real objections, real buyers, and real deal losses — not a textbook sold to 200 other companies.
With nearly 30 years of cross-industry B2B sales experience (1990–2019), Jayant Kelkar founded Sales Fundas in 2019 to bring senior sales expertise directly to startups, SMEs, and corporates — without the overhead of a full-time hire.
Embedded in the TiE Pune and eChai Ventures ecosystem, Jayant works hands-on with founders and sales teams across India — building the playbooks, processes and pipelines that drive predictable revenue growth.
No middlemen. No junior consultants. You work directly with Jayant.
B2B SaaS · FinTech · EdTech · Manufacturing · IT Services · Pharma · Real Estate · Professional Services · BFSI
A structured diagnostic of your sales function. No obligation. No sales pitch. You receive a written feedback note within 48 hours.
A short intake form sent before the call – so we arrive prepared and every minute of your time is used well.
We share what we found and propose a plan tailored to your stage and goals. You decide if and how to proceed.
Formal engagement with defined monthly deliverables and milestones. You know exactly what you are getting each month.
Testimonial about Two-Day Sales Workshop – ALP Sales Capability Development Program:
“Mr Jayant, This workshop was not just training; it was a journey of capability building. Jayant’s approach encouraged our teams to reflect, realign, and recharge. The frameworks and role-plays sparked meaningful conversations, and participant feedback has been overwhelmingly positive.”
“As a Founder-led Sales Consultant at Arrka, Jayant delivered tailored solutions that brought clarity and structure to our sales processes. His thorough understanding of sales operations enabled us to develop a customized sales strategy aligned with our unique needs. The comprehensive results we achieved through Jayant’s expertise have been invaluable. We confidently recommend his services for founders seeking personalized, results-driven sales consulting.”
Jayant joined Parts City Private Ltd as a Sales and Marketing Consultant in February 2021, quickly advancing to Fractional Chief Sales Officer by December of the same year. In this role, he developed and executed a tailored S&M strategy that delivered exceptional results. Under my supervision, Jayant’s customized approach led to a remarkable 45% growth in sales revenue and increased profit margins from 2.3% to 3% in a brief period. His comprehensive vision extended beyond immediate gains, as he built and nurtured a high-performing sales and operations team. Jayant’s ability to create bespoke solutions while focusing on long-term, sustainable outcomes was truly impressive.
Working with Jayant was an excellent experience, and I have no doubt his talent for developing customized strategies and achieving comprehensive results will serve him well in his future endeavours.
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A structured 30–45 minute diagnostic call with Jayant Kelkar. We assess your pipeline, ICP clarity, sales process gaps, and quick wins — then send you a 2–3 page written feedback note within 48 hours.
