Build a sales system that does not depend on you.
I help B2B founders and CEOs in India build a sales system their team can run without them.
Jayant Kelkar30+ years in B2B sales leadership, 585+ professionals trainedResults are from specific engagements and are not guarantees.
Start with the business condition, not the service name.
Pick the situation that sounds most like your company. Each one leads to the right starting point.
You have paying customers, and every big deal still comes to you.
You are a technical founder, new to sales, wanting to learn it and build a team that inherits a process, not a blank page.
See B2B Startup Sales ConsultingYou have revenue and a team, but sales depends on a few people.
No one senior owns the whole sales system, and forecasts swing from month to month.
See the Fractional Sales Director engagementSomething is wrong in sales, but you cannot say exactly what.
The symptoms show up across pipeline, people and conversion, and you want evidence before you hire, train or restructure.
See the Sales Operations & AI Readiness AuditThe process is in place, but your sellers or managers are not converting.
Leadership and process largely exist, and specific behaviours are holding results back.
See sales training for teamsUnsure where to begin? Take the five-question self-check or book a free 30-minute review call.
Most B2B companies I meet do not have a leads problem.
They have a system problem. This is how it looks from the founder's or CEO's chair.
- 1Who you sell to
- 2What you say
- 3How a deal moves
- 4How people are led
- 5What you measure
Every big deal still comes back to you.
A proposal goes out, the buyer goes quiet, and the team waits for you to call the promoter. Hiring more salespeople added activity but not independence.
The forecast is a hopeful guess.
Stages mean different things to different people. The CRM gets filled on Friday evening to keep you happy, and the quarter ends with a surprise.
Results depend on who is selling.
Your best salesperson knows things nobody wrote down. When she leaves, the accounts and the know-how leave with her.
In their words
Working with Jayant Kelkar as a Founder-led Sales Consultant (Founder-to-Sales-Team Transformation) over a nine-month engagement was a transformative experience for us at Adagrad. As a sales strategy consultant, Jayant brought in sharp clarity and structure to our GTM planning for GateGuard, our ANPR-based vehicle access control system.
In this role, he developed and executed a tailored S&M strategy that delivered exceptional results. Under my supervision, Jayant's customized approach led to a remarkable 45% growth in sales revenue and increased profit margins from 2.3% to 3% in a brief period.
This workshop was not just training; it was a journey of capability building. Jayant’s approach encouraged our teams to reflect, realign, and recharge. The frameworks and role-plays sparked meaningful conversations, and participant feedback has been overwhelmingly positive.
Is Sales Fundas the right fit for your company?
A good fit
- You sell B2B and already have paying customers
- You are in most large deals and want to step back
- You have a sales team, or you are about to hire one
- You will share data and change how decisions are made
Probably not a fit
- You are still testing the product or the offer
- You want lead generation or outsourced cold calling
- You want advice without a say in decisions
- You want a one-day motivational session
Not sure? Take the self-check or book a free 30-minute call.
Where is your revenue getting stuck?
Tell me on a free 30-minute call. If I can help, I will say how. If I cannot, you still leave with a written note you can use.