Your Revenue Should Not Depend on One Person Being in Every Room.
Sales Fundas builds the systems, the process, and the team capability so your B2B revenue becomes predictable — with or without the founder closing every deal.
No pitch. No templates. 30 minutes that tell both of us whether there's a fit.
Most B2B Companies Don't Have a Sales Problem.
They Have a Systems Problem.
Revenue is inconsistent not because the market isn't there — but because there's no repeatable process for finding it, qualifying it, and closing it without the founder in every conversation.
"We hired two more salespeople and revenue went up by nothing. Our best person just left and I have no idea what she was doing differently. Our pipeline always looks full but closing is always a surprise."
"I'm still closing every deal personally."
You built the company. Now you're the only one who can close. Every hour in a sales conversation is an hour you can't spend on strategy, team, or product. And it doesn't scale.
"Pipeline looks full. Revenue is always a surprise."
Deals sit at "In Discussion" for weeks with no next step. Win rates are a mystery. You can't forecast next quarter's revenue with any confidence.
"We hired salespeople. Nothing changed."
You have a team but no system. They work hard — but without a structured process, results depend on the individual, not the machine.
"We take every meeting. Half go nowhere."
No defined Ideal Customer Profile means equal energy for unequal opportunities. The right buyers don't get enough attention. Time disappears into the wrong rooms.
"I need to hire a salesperson but have nothing to hand over."
Every great hire needs a playbook. Without one, you'll lose 6–9 months before deciding it didn't work — and start again from scratch.
"Our training never sticks past the first week."
Generic content, fictional role-plays, no follow-through. The team is energised for a week. Back to old habits by month two. Nothing in the revenue numbers.
Not a Consultant.
A Transformation Partner.
A consultant diagnoses and delivers a report. A training vendor runs a workshop and leaves. Sales Fundas does neither. We embed into your business, build the system, train your team on real deals, and stay until the numbers move.
The person you brief is the person who does the work. No project managers. No junior associates. No handover to someone you haven't met.
See the Revenue Transformation Partnership →For Every Stage of B2B Growth
Whether you need embedded sales leadership, a new sales engine built from scratch, or a team trained to perform — there is a Sales Fundas engagement designed for exactly where you are.
Revenue Transformation Partnership
An embedded sales leader who owns your revenue targets, transforms team performance, and builds the pipeline system that runs without you — at a fraction of a full-time CSO hire.
From ₹75,000/month · 6-month minimum
Learn MoreSales Engine Build
We build your entire B2B sales operation from scratch — ICP, pipeline, outreach, playbook, and first hire brief — in 90 days. Sprint entry point available.
Sprint from ₹1,20,000 flat · Retainer from ₹1L/month
Learn MoreSales Performance Accelerator
Custom B2B sales workshops built from your team's real objections, real buyers, and real deal losses — not a textbook sold to 200 other companies.
From ₹1,00,000 per programme · Annual partnerships available
Learn MoreIs Your Sales Process Broken? Find Out in 5 Minutes.
Take the free Sales Health Check — 5 questions, instant score, and a personalised diagnosis of where your B2B revenue is leaking right now.
Real Engagements. Measurable Results.
Client names shared privately on request during our first conversation.
A B2B IT services firm with no pipeline discipline and founder-dependent sales. We installed a 6-stage pipeline, weekly review cadence, and individual rep coaching. The MD forecast monthly revenue within 15% accuracy for the first time.
Named client: Growel Softech, PuneA manufacturing distributor with relationship-dependent revenue and no formal process. New ICP framework, pipeline architecture, and negotiation training improved both top-line growth and margin defence simultaneously.
Named client: PartsCity, PuneA 2-day custom workshop targeted at specific objection patterns from real lost deals. Objection scripts built from the team's actual pipeline. Results tracked quarterly. Close rates nearly doubled in 90 days.
Corporate sales training engagement · Manufacturing sector
"Most B2B companies don't have a sales problem. They have a systems problem. Install the right process, the right pipeline, and the right coaching — and revenue becomes predictable. That is what we build."
30 years in the field. National revenue records at Airtel. National coaching record at Max Life. Founded Sales Fundas in 2019 to give SMEs and startups access to senior sales leadership at a fraction of full-time cost.
The person you brief is the person who does the work. No junior associates. No handover to someone you haven't met.
From Audit to Revenue. A Defined Process.
No guesswork. No fluff. No generic frameworks. Agreed milestones, measurable outcomes — from the first conversation to final handover.
Pipeline health, team capability, ICP clarity, win/loss patterns. Data first, never symptoms.
ICP, pipeline architecture, playbook, scripts, and outreach sequences for your actual buyers.
Live calls, real deal role-plays, CRM adoption — until the new system runs without prompting.
Conversion rates improve. Hiring briefs and onboarding systems let you scale without the chaos.
Industry-Specific, Not Generic Frameworks
Your industry has its own sales challenges. We've worked inside all of them.
30 Minutes to Know If There's a Fit.
No Pitch. No Obligation.
Book a free Sales Audit Call. We'll look at your current sales structure, identify the biggest constraint on your revenue, and tell you honestly whether — and how — Sales Fundas can help.
We take on a limited number of new engagements each quarter. If there's a match, we move fast. If there isn't, we'll tell you that too.