This is the single highest-resonance pain point across all three services. It is the exact trigger moment that makes a prospect reach for a Fractional CSO or Sales Consulting engagement. Every founder on the site will recognise themselves in it immediately. It also creates the urgency – the business literally cannot grow until this problem is solved. No other block has this level of direct, cross-service relevance.
Feast-or-famine revenue is the most universally felt operational pain in B2B sales, regardless of company size or stage. It speaks directly to the CEO, the Director, and the VP Sales simultaneously. It is also the most concrete and measurable problem – making the value of a structured engagement immediately obvious. It validates all three services without needing to name any of them.
ICP confusion is the root cause behind both pipeline inconsistency and underperforming teams, which makes it strategically the most important diagnostic pain to surface. It is the problem most prospects do not realise they have until it is named for them – which makes it the most trust-building of the five blocks. When a visitor reads it and thinks “that’s exactly us,” the credibility of Sales Fundas as a diagnostician is established before a single conversation has taken place.
With nearly 30 years of cross-industry B2B sales experience (1990–2019), Jayant Kelkar founded Sales Fundas in 2019 to bring senior sales expertise directly to startups, SMEs, and corporates — without the overhead of a full-time hire.
Embedded in the TiE Pune and eChai Ventures ecosystem, Jayant works hands-on with founders and sales teams across India — building the playbooks, processes and pipelines that drive predictable revenue growth.
No middlemen. No junior consultants. You work directly with Jayant.
B2B SaaS · FinTech · EdTech · Manufacturing · IT Services · Pharma · Real Estate · Professional Services · BFSI
A structured diagnostic of your sales function. No obligation. No sales pitch. You receive a written feedback note within 48 hours.
A short intake form sent before the call – so we arrive prepared and every minute of your time is used well.
We share what we found and propose a plan tailored to your stage and goals. You decide if and how to proceed.
Formal engagement with defined monthly deliverables and milestones. You know exactly what you are getting each month.
Testimonial about Two-Day Sales Workshop – ALP Sales Capability Development Program:
“Mr Jayant, This workshop was not just training; it was a journey of capability building. Jayant’s approach encouraged our teams to reflect, realign, and recharge. The frameworks and role-plays sparked meaningful conversations, and participant feedback has been overwhelmingly positive.”
“As a Founder-led Sales Consultant at Arrka, Jayant delivered tailored solutions that brought clarity and structure to our sales processes. His thorough understanding of sales operations enabled us to develop a customized sales strategy aligned with our unique needs. The comprehensive results we achieved through Jayant’s expertise have been invaluable. We confidently recommend his services for founders seeking personalized, results-driven sales consulting.”
Jayant joined Parts City Private Ltd as a Sales and Marketing Consultant in February 2021, quickly advancing to Fractional Chief Sales Officer by December of the same year. In this role, he developed and executed a tailored S&M strategy that delivered exceptional results. Under my supervision, Jayant’s customized approach led to a remarkable 45% growth in sales revenue and increased profit margins from 2.3% to 3% in a brief period. His comprehensive vision extended beyond immediate gains, as he built and nurtured a high-performing sales and operations team. Jayant’s ability to create bespoke solutions while focusing on long-term, sustainable outcomes was truly impressive.
Working with Jayant was an excellent experience, and I have no doubt his talent for developing customized strategies and achieving comprehensive results will serve him well in his future endeavours.
Let’s Rip the Band-Aid Off. You Want a Number. You didn’t come here for a history lesson on sales management. You are here because your
Today, I want to talk about something nobody really talks about in sales strategy. Time. Not targets. Not dashboards. Not CRM features. Time. Real, limited,
It usually starts with a panic hire. You look at your revenue goals. You look at your empty calendar. Then, you decide it’s time to
A structured 30–45 minute diagnostic call with Jayant Kelkar. We assess your pipeline, ICP clarity, sales process gaps, and quick wins — then send you a 2–3 page written feedback note within 48 hours.
