B2B Sales Transformation · India

Build a Repeatable Sales Engine That Creates Qualified Pipeline and Predictable Revenue.

Sales Fundas helps startup founders and SME CEOs fix broken sales processes, install operating discipline and improve revenue performance through audits, fractional leadership, consulting and training.

A focused 15-minute fit conversation. No generic pitch. No obligation.

30+ years
Three decades of B2B sales leadership across industries.
Startups & Founders
Build a high-performance sales engine from the ground up.
SME & Large Corporates
Sales leadership that transforms team performance.
Pan-India
On-site and virtual delivery, across India and beyond.
The real constraint

Activity is not the same as predictable revenue.

Most teams do not have only a lead problem. They have a sales-system problem: weak qualification, unclear handoffs, inconsistent follow-up, founder dependence and no repeatable management rhythm.

  • Pipeline numbers cannot be trusted
  • Good deals stall without a clear next step
  • Sales reviews focus on activity, not movement
  • Revenue depends on one or two individuals
Four ways to engage

Choose the intervention that matches the bottleneck.

Start with clarity, install leadership, build a sales engine or strengthen execution capability. Each engagement is scoped to where your business is right now.

01 For Founders & CEOs

Sales Operations Audit

A 2–3 week, evidence-based diagnostic of your pipeline, process and team — so you know exactly what is blocking revenue before you hire, train or restructure.

₹45,000 + GST · one-time
Learn more →
02 For SMEs with Sales Teams

Fractional Sales Director

An embedded sales leader who owns your revenue targets, transforms team performance, and builds the pipeline system that runs without you — at a fraction of a full-time CSO hire.

From ₹1,50,000/month + GST
Learn more →
03 For B2B Startup Founders

B2B Startup Sales Consulting

We build your entire B2B sales operation from scratch — ICP, pipeline, outreach, playbook and first-hire brief — in 90 days. Sprint entry point available.

From ₹1,00,000/month + GST
Learn more →
04 For Sales Teams Across India

High Impact Sales Training

Custom B2B sales workshops built from your team's real objections, real buyers and real deal losses — not a textbook sold to 200 other companies.

From ₹1,75,000 + GST
Learn more →
Trusted by teams at
The ALP Group
Growel Softech
PartsCity
Libros
Adagrad
Arrka
menew
IREF
Synthesys
The Ardour & Co
ISST
ALP Overseas
Biocyll
BlueKei Solutions
CLR
eProplex
ReLambda
scrum system
SMSCountry
The ALP Group
Growel Softech
PartsCity
Libros
Adagrad
Arrka
menew
IREF
Synthesys
The Ardour & Co
ISST
ALP Overseas
Biocyll
BlueKei Solutions
CLR
eProplex
ReLambda
scrum system
SMSCountry
Client results

Senior leaders and founders, in their words.

Every engagement is delivered personally by Jayant. Here is what that looks like from the other side of the table.

★★★★★

His leadership directly contributed to a nearly fivefold increase in our monthly revenue, from ₹5 lakh to ₹23 lakh within just nine months. Jayant not only restructured and optimised our existing sales processes but also played a pivotal role in hiring and mentoring a high-performing sales team.

IT
Director
IT services & recruitment firm · Fractional / Virtual CSO engagement
Results and quotes are from real Sales Fundas engagements. Client names can be shared during our conversation.
The Sales Fundas method

Diagnose honestly. Build practically. Transfer capability.

Every engagement starts with evidence and ends with a system your team can operate.

1
Diagnose

Examine targets, pipeline, process, people, tools and customer evidence.

2
Prioritise

Identify the few constraints that have the highest revenue impact.

3
Design

Build the operating model, playbooks, cadence and accountability system.

4
Execute

Coach on live opportunities, inspect adoption and improve the system.

What changes

From Founder and CEO dependent selling to an operating sales system.

Before

  • Every meeting is treated as an opportunity
  • Pipeline is a list, not a forecast
  • Follow-up depends on individual memory
  • Reviews measure motion instead of outcomes

After

  • ICP and qualification rules focus effort
  • Stages have evidence-based exit criteria
  • Next steps, owners and dates are explicit
  • Reviews drive decisions and deal movement
Pipeline architecture

Clear stages, definitions, exit criteria and management visibility.

Operating discipline

Weekly review rhythm focused on outcomes, risks and next actions.

Team capability

Coaching and training linked to live opportunities and real buyer objections.

Where is your revenue getting stuck?

Start with a direct diagnostic conversation and identify the right next step.

Book a free sales diagnostic call →

Where is your revenue getting stuck?

Book a free sales diagnostic call →