Do you know what your sales team members focusing on today, this week, or this month?
Do you know what is your marketing team doing to attract potential buyers or customers?
Is your digital marketing activity generating quality leads for the business?
How are inbound leads processed to the closing?
What is your lead engagement process? And what process do your salespeople follow for higher lead conversions?
Even if they wanted to, it will be difficult for most business leaders to respond "yes."
In every business, each situation is unique and requires a specific set of solutions.
Your sales and marketing strategy is attracting and converting prospects into customers.
It clarifies tasks, common goals, and methods for achieving them.
To be effective company's sales and marketing strategy must be in harmony.
Organizations can lose up to 10% of annual revenue due to misaligned marketing and sales. But, an alignment between them can increase retention - by 36%, lead conversion - by 38%, and marketing revenue - by 208%.
How will you forecast & predict business, revenue, cash flow, and profitability? If you don't have complete control over the processes and information processed?
A sales strategy is like a well-oiled machine that produces the best quality products. It should complement the marketing strategy.
The Sales & Marketing strategy together produce fantastic results for the organization.
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All successful businesses attribute their success to a well-rounded sales and marketing strategy.
Why not you?