Digital Marketing Strategy Consulting

1. Do you want the prospective buyers to contact you for buying your products/services?
2. Do you have a strategy and a process in place to generate leads from the marker?
3. Do you want higher conversions from the inbound leads than before?

Marketing has always been about connecting with your audience in the right place and at the right time. And that means you need to meet them where they are already spending time: on the internet.
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If your business is not on the internet, then your business will be out of business – Bill Gates.
But how do you put your business on the internet?

  • Is making a website and publishing posts on social & professional networking site good enough?
  • Is this called digital marketing?

Not really.

Today, you don’t only need to be there at the right place and at the right time, but also need to have the communication (content) that attracts them to come to you and consider your services as one of the options.

There are three critical stages of a buyer’s journey – Aware, Consider, and Decide.

And there are three specific activities for you to ensure you accompany your potential buyer during this journey – Attract, Engage & Delight.

importance of digital marketing
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The awareness stage, in which the prospective buyer or user is aware of the problem his / her business is facing, and they are actively searching for possible solutions. It is this stage when you need to be in the search results of the potential buyer to get shortlisted as possible solutions, and the buyer may want to know more details to zero down on the last few solutions they will decide to buy. And to ensure that you can capture the data, able to build the buyer’s persona, you need a CRM system that automates the initial activity. A CRM system gives you the bandwidth to attract, engage, and delight the maximum number of potential buyers.
Therefore, Digital Marketing Strategy is a scientific process involving data analysis, content creation, reaching the targeted audience with the appropriate method, communicating the message at the right place & at the right time on the right occasion.

Benefits Of Digital Marketing Strategy

Most companies utilize its benefits by properly crafting a digital marketing strategy. Some of the benefits of applying a digital marketing strategy to your business are as follows:

  • Cost-Effective: It is one of the most economical ways of marketing when compared with traditional approaches.
  • Tracking and Analytics: We can track the exact number of leads generated and converted.
  • High Conversion Rate: It has one of the best conversion rates when compared with traditional approaches.
  • Target Prospective Customers: It helps in reaching prospective buyers at the very start of their buying journey. Keep you ahead of your competition.
  • Easy Changes: One of the main benefits is that you can make changes as you go. Compare it with traditional approaches like flyers, brochures, hoardings, and standees.
sales funnel
Do you want your potential buyers to come to you? So that you get the first opportunity to engage with them along with your value propositions and delight them with the quality of your products/services.

To schedule a complimentary discovery session about how to design & implement a digital marketing strategy to achieve this objective.

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